Generate Sales Leads For Cottage Food Business

The number one way to generate sales leads as a Cottage Food business is to offer some type of lead magnet. Let’s begin by defining what a lead is. A lead is a person who wants what you have to sell. The person is also willing and able to pay the price you are quoting.

In this post I want to challenge you to think outside the box and consider the following:

The number one question most new and seasoned business owners ask is:

How to Generate Sales Leads For Cottage Food Business?

Let’s begin by defining what a lead is. A lead is a person who wants what you have to sell. The person is also willing and able to pay the price you are quoting.

In this post I want to challenge you to think outside the box and consider the following:
The first step is to create a Lead Magnet that customers cannot refuse.

A Lead Magnet Generate Sales Leads

A lead magnet is a freebie. Something you give in exchange for the customers’ email address.

A great lead magnet for Cottage Food Operators might be:

  • A discount coupon that is used within 24-hours.
  • Recipe card or product serving pdf showing how to service your product. For example, share with customers what wines go best with your exotic macarons.
  • Sample of your new product.

Participation in a survey or quiz that will put the lead in a drawing to receive a free product.

Sales leads must be…

  • Useful
  • Relevant

For example, you’re naming a new product and you need some help from the community. Ask your community to name this new cookie by filling out a form. You will need their first name and email address should you select the name of their cookie.

Let folks know they will be given full credit for naming the product and will receive a box of free samples. Everybody loves being recognized.

Make it clear but that you are adding them to your mailing list.

The lead magnet should be relevant. It should be important to your potential customer. If you are sharing a recipe for a complimentary product that might go with your product, this is not only relevant but helpful.

For example, do you make pastries? Do you have a mini ebook on how to make holiday mimosas? Now, this is something your leads may want to give their name and email for.

If you want to learn how to generate sales leads for your cottage food operation here are a few tips:

Give people useful information about a problem your product solves. If you make amazing artisan bread, you may include in your marketing mix that you also have exotic jams and jellies to compliment your bread.

If you sell chocolate, share information about a Jamaican coffee you sell that compliments your chocolates.

Once you have a lead magnet that people want, you must promote it.
How?
You can run an ad on social media
You can post your links in social media groups where your target audience might hang out.

Advertising your lead magnets will only take you so far when it comes to generating effective sales leads for your cottage food operation.

In order to grow organically, you will need quite a bit of content and content takes time to generate.

Content is the single most important ingredient in any marketing campaign.

Consider creating macro and micro-content.
Macro: Blogs, articles, white papers
Micro: Short forms like memes, YouTube shorts, and other miniature forms of content that are easy to digest.

Last you want to optimize your blog/e-commerce site/website for search. For more information on how this is done refer to How Customer Use Search.

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