How to Create a Customer Persona – The Ideal Customer

Persona Name

Personality: You can gather some insight about the customer persona’s personality by their social media engagement.

First, you will need to gather information about the following:

  • Demographic data tells us who that person is, e.g. age, income,and  location.
  • Psychographic data tell us what they like, value, and find interesting.
  • Social data tell us how they interact and how they identify within social groups.
  • Behavioral data tells us what they do and how they behave e.g. what they actually do, e.g. click, buy, or are they, lurkers, watching your products from time to time.

Creating a customer persona is beneficial because:

–it places a human face on what is just otherwise data
–it helps to simplify complex ideas for teams
–it develops a common mental model of a user
–it provides insights into the key users
–it helps align project teams with different types of users and possibilities
–it improves communication within large agencies/organizations
–it connects to other planning models such as the business model canvas
–experience delivers meaning and value to users

Are personas effective?

  • If properly researched.
  • A poorly researched persona that is thrown together at a moment’s notice without any substantive research is unlikely to deliver any benefit and may even do more harm than good.

A persona tool

  • Describe your customer persona
  • Introvert or Extrovert
  • Thinking or Feeling
  • Creative or Analytical
  • Loyal or Fickle
  • Passive or Active

Ask the following questions:

What is their motivation to buy from you?
What is their expectation regarding using your company and buying your products?
What type of technology do they use?
What social media platforms does your customer persona use?