How to Find Your Target Audience

How to Find Your Target Audience

It is your responsibility to create targeted, personalized experiences for people if you want to be the one to grab their attention among a sea of brands.

Let’s take a look at exactly what a target audience is, and the steps you can take to find yours:

What Is a Target Audience?

Your target audience refers to the specific group of consumers most likely who want your product or service. The group of people who should see your ads and social media posts.

A target audience will be different for every business owner. Never assure the target audience someone else selects for their business will work for your business. 

The target audience may be dictated by age, gender, income, location, interests, or a myriad of other factors.

Depending upon what you sell, your target audience might be a niche or broader.

If you sell XXX Hot Sauce, who do you think is interested in buying your product? Everybody? People, who like or love spicy hot foods?

It’s important to define and segment your target audience in order to determine the creative messaging that will resonate with them, and pinpoint the channels they prefer.

Examples of a Target Audience

Target audiences center around a specific group of people. They generally share an interest such as snack food eaters, busy people on the go, or college students seeking simple snacks to eat while in class.

Use this Hubspot persona tool to create a buyer persona.

The Benefits of Knowing Your Target Audience

As a business owner, understanding your target audience is vital.

This information will define every marketing plan and strategy you execute.

Knowing that your target audience reads a certain publication or watches a certain show means that your social media posts will be seen by fewer people, but the right people.

For example, if you sell flavored popcorn, Instagram posts may be a better fit for your Millennial target audience. Selecting the right media is essential for achieving marketing return on investments (ROI) on your efforts.

Strive to not waste time posting on social media platforms that have nothing to do with your target audience. Time is money. Know where your target audience hangs out.

Give your customers the information they want and need about your product/services.

Then, send a call to action!