Setting Cottage Food Goals For Your Business
Setting Cottage Food Goals For Your Business is the best way to engage with your customers and increase your income.
Goals give you clarity in your business. Just because you are running around apparently doing a lot, does not mean you are productive.
Many Cottage Food Operators are dreamers. Don’t stress, I fell into that category too. But it’s not until you turn your dreams into solid goals that your business starts to move forward.
The key is to write your goals down.
Cottage Food Goals
What can setting goals do for you and your cottage food business?
- Keep you motivated and remind you why you are operating a cottage food business.
- Allow you to focus on what is important in your business.
- Goals make you accountable, moving you to take action.
If you don’t achieve your goals you are more apt to feel guilty and lose confidence in your ability.
You set goals to create the best version of yourself.
Why do you think setting business goals are important? Share your thoughts in the comments below.
What is one business goal I can set for my Cottage Food Business?
Here’s an example of a business goal all cottage food operators should set.
Increase the number of leads (people who are interested in your products) by 25% over the course of 1-month.
Let’s say you have 50 people on your mailing list and you want to increase that by 25%, or 12.5 additional leads. This may not sound like a lot, but over time, say in the next 10 months, you will get many more eyeballs on your products. Plus there’s also “word-of-mouth.”
What do we need to do to make this happen?
- Post on more social media platforms where your target audience hangs out.
- If you sell at the farmers’ market, gather every single email address from every person who stops by your tent/table.
- Give away something of value (a freebie) to anyone who is willing to give up their email address.
- 10% off coupon, on orders made in the next 24-hours.
- Sample of your new jam or jelly flavor.
- Copy of your ebook Cookbook.
Without assigning specific goals for your business consistent growth is hard to achieve.
Here are 7 Tips You Will Want to Follow
Business goals must:
- Be specific.
- Large goals must be broken down into smaller tasks.
- Complete a target market analysis so you are posting content that is specific to the people willing
- and able to pay the price you’re asking for the product or service you sell.
- Do whatever you need to do to keep yourself motivate and in a winning frame of mind.
How yourself accountable in some regard. If you need to hire a coach or mentor, hire one. These folks can be worth their weight in gold if they are able to keep you focused and on task.
- Be optimistic and keep your goals positive, like be debt-free by the end of the year.
- Set both long-term and short-term goals. It is unrealistic to think you can do everything at once.
Taking action is key! It is impossible to move your business forward if you are not moving at all.